Tuesday, October 28, 2008
Why should you be concerned with the avatar you use? Because, your avatar is your brand and your brand's purpose, as Tom Mochal describes it, "is to establish an identity that conjures up a positive image (2007)." In Steve's case, his brand worked exactly as intended. If your using social media tools for professional purposes, establishing a positive image is what you should be aiming for.
With that in mind, here are a couple guidelines I have found useful for using Avatars across multiple online social media tools (i.e. Twitter, Facebook, Yammer, and Utterli).
1) Try to stick with using the same avatar for each tool. Again, you're trying to build a consistent message. Using the same avatar will help you accomplish this, not to mention make it easier for people following you online to find you.
2) If face recognition is important, like in the story mentioned above, consider using a photo of yourself as an avatar rather than a graphic image.
Wednesday, October 22, 2008
I can’t help but think of how many conferences we send staff to that could benefit other colleagues. This app could provide a unique opportunity for people unable to attend the conference to follow topics and gain context specific insights from other staff fortunate enough to attend in person.
Here’s a brief example of a recording I created earlier.
Saturday, October 18, 2008
An upcoming seminar topic from the e-learning guild attracted me to look into the possibilit
When you scan an item, the scanner reads the data found in the bar code and correlates it to product informatio
QR Codes, also known as 2-d barcodes are a relatively new addition that allows more data to be stored within it, for example web addresses, phone numbers, and text messages. You’re probably saying to yourself, “so what Erik? Who cares?” Here’s the deal. Many new mobile devices, like the iPhone, have built in applicatio